To alligate: (verb, transitive) — to join or connect to something else. That's exactly what we do. We connect the right people, platforms, and processes to drive your business forward.

Joseph has over 20 years of experience in marketing and technology, consulting for major brands and MarTech companies. He served as Chief Product Officer at Flashtalking and, while at Omnicom and Publicis, oversaw technology implementations for Vodafone, Sony, Virgin Atlantic, and easyJet.
Most recently, Joseph was Practice Lead for Data and Technology at CvE, consulting on brands including Dell, the BBC, and Boots. His expertise spans evaluation, integration, deployment and effectiveness of digital platforms, with a particular focus on privacy, identity resolution, audience strategy, and measurement frameworks.
↗ LinkedIn Profile
Dominic brings almost two decades of experience in digital marketing and ad technology. Beginning in ad operations at OMD, Mediacom, and Razorfish, he spent over a decade at Flashtalking specialising in solutions engineering, ecosystem integrations, and business development.
He later served as VP of Global Enterprise Solutions at Innovid, working with broadcast partners including Channel 4 and global brands like Apple, GSK, and Mondelez. His deep specialism is AdTech architecture and its effective application in broader marketing strategies.
↗ LinkedIn ProfileThe marketing technology landscape is extraordinary — and extraordinarily confusing. New platforms emerge daily. Data regulations shift. Walled gardens rise. We've spent our careers inside these systems, which means we can be your guide through them.
We don't sell tools. We don't have a preferred vendor list. We work solely in your interests to find the right path forward. whether that's optimising what you already have or reimagining your approach from first principles.
Work With Us →