Perspectives on MadTech, media, data and the future of marketing from the Alligator Solutions team.
We’ve been thinking about how much AI could pose a genuine threat to parts of the SaaS market. Not because...
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We’re excited to announce that the Alligator Solutions team will be heading to the South of France for Cannes Lions,...
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One of the most common pitfalls brands face in media planning is trying to fit channels into predefined ‘buckets.’ Is...
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Last year; Team Alligator were delighted to guest on a special podcast hosted by our friends at Xenoss at Cannes...
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In today’s complex media landscape, mastering the art of optimization in multi-channel campaigns—spanning social, display, and video—requires a structured approach....
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Transforming Problems into effective solutions. In the fast-paced world of marketing technology, it’s common for brands to encounter complex challenges...
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Google’s recent announcement to delay the deprecation of third-party cookies until 2025 has sparked significant discussion but not much surprise...
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Missing the brilliant basics will hamstring your objectives. Alligator Solutions help marketing brands understand the pivotal but often ignored considerations...
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An Interview with Senior Technologist Adam Leon Smith Adam Leon Smith CITP FBCS is a senior technologist and an advisor...
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