Perspectives on MadTech, media, data and the future of marketing from the Alligator Solutions team.
DMexco 2023 has come and gone, and here’s a quick recap of the event. To be candid, we entered with...
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Distrust in Programmatic buying is the symptom of a much wider marketing effectiveness problem. Made-for advertising, low viewability, murky supply...
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I recently saw a great post from Marketing Week, highlighting a call-to-arms from marketing effectiveness leaders on automated market mix...
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Hiring a MadTech (marketing tech & ad tech) fractional leader or consultant will bring several key benefits to your business,...
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Building a Sophisticated Approach to Adtech and Martech The selection, integration, management and deployment of a marketer’s Data & Technology...
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This article explores the concept of non-transparent media buying as a culinary journey, revealing the importance of understanding the “ingredients”...
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